About Us

Our Vision

My brand is all about embracing life’s ups and downs with a laid-back attitude and a strong message: do what you love, even when others don’t believe in you. Staying true to yourself and your passions can take you further than you think. These sweaters are more than just clothing they’re a reminder that sometimes, you just have to relax, accept things for what they are, and keep pushing forward because it iz what it iz. Whether you’re chilling or chasing your dreams, this merch is here to remind you to keep doing YOU.

My Story

Building my brand, It Iz What It Iz, and growing as a content creator has been a journey filled with self-doubt, obstacles, and moments where I felt like I was in it alone. With only a few people in my corner, I had to learn to believe in my vision even when no one else did. But through every struggle, I reminded myself that greatness isn’t built overnight. It takes resilience, passion, and the courage to keep going when the support isn’t there. No matter the odds, I’m turning my dreams into reality because it iz what it iz, and I refuse to let anything stop me.

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  • Planting Trees

    At It Iz What It Iz, we believe in creating more than just clothing we're building a movement that gives back. That’s why for every order, we plant a tree in your name. The world gives us so much, and this is our way of showing appreciation, leaving a positive impact, and ensuring future generations have something to grow from. Every piece you wear isn’t just a statement it’s a step toward a greener planet. Because real change starts with small actions, and together, we can make a difference.

  • Our Culture and Values

    It Iz What It Iz is more than just a brand it’s a mindset, a culture, and a way of life. We stand for resilience, authenticity, and embracing whatever comes our way. Life isn’t always easy, but instead of fighting the struggle, we wear it proudly. Our designs reflect the journey, the highs and lows, and the strength to keep pushing forward. And because real success is about more than just personal wins, we give back by planting a tree for every order. We’re here to make a statement, inspire others, and leave the world better than we found it.