Meet The Products

Together We Planted

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Thank you for supporting our brand. We believe in giving back to the planet that gives us so much. Each tree represents growth, hope, and the positive change we can make together. Your purchase isn't just about looking good—it's about feeling good, knowing that you’re helping to create a greener, more sustainable future for all.

On every It Iz What It Iz sweater, Proverbs 3:7 is placed on the left sleeve as a constant reminder: "Do not be wise in your own eyes; fear the Lord and turn away from evil." This verse represents the foundation of our brand staying humble, trusting in God's wisdom, and walking the right path no matter what life throws our way. It’s more than just words; it’s a way of life, a mindset, and a commitment to living with purpose and faith. When you wear it, you carry a message of resilience, righteousness, and trust in something greater than yourself.

The It Iz What It Iz sweater isn’t just clothing—it’s a statement. Made from a premium blend of 50% cotton and 50% polyester, it delivers the perfect balance of softness, durability, and all-day comfort. Designed for style and meaning, With a clean, modern fit and available in six fire colorways, this sweater is built to match your vibe while keeping you cozy. Whether you’re stepping out or keeping it low-key, the It Iz What It Iz sweater is the perfect mix of fashion, and fearless energy. Wear the mindset. Live the message.